As
creative website
designers we develop
and make pages attractive to the eye and Internet
search engine spider
software, effectively casting a technical line in the right
places to populated areas giving companies
the optimum chance of catching a byte.
Do
you wonder why your site is not
producing the goods? Well, with the development
of a website there are multitudes
of facets to cover one of which is keyword-phrase
selection and evaluation.
The importance of this is essential, attention must be taken
over this process or else the remainder of the campaign, no
matter how effective the implementation, will be in vain. (A
good looking page alone is not enough). A visually well designed
page is effectively easy to achieve
if produced for existing customers, the difficult bit is
getting new business from new interested clientele. To have a
fighting chance of success your website
should be quick to load, easy on the eye, gain immediate
interest as the essence of the Internet
is speed and availability, it should also look good to Google
and Yahoo's indexing
spider software. Finally, we give you a cast iron guarantee
that after due process of design,
configuration and manipulation we will open Pandora's Box,
your pages will appear in the top 10
of a typical search engine
result.
Quality
is a very subjective term. The primary mark of a
quality site is the content. This
has less to do with the language and more to do with the
subject matter under discussion. Most web
visitors will be forgiving of occasional grammatical and
spelling errors if the content is high quality and is not
directly relevant to the site's topic. Example, if you are
writing about jet engines, the
emphasis will be on the technical details and accuracy of what
you state-language will not be so important. If however, your
blog is about writing or language—then obviously, you
definitely need to pay attention to the quality of the
language as well as the content.
Search
engine optimization is the process of getting your site
to rank as high as possible for the keyword phrases most
relevant to your business, ideally a top
10 result. Let me explain briefly the best way for your
blog or website gain more ranks
in every search engine
there is. This will help us understand more about search
engine optimization or much known as SEO
for all. Before beginning a search
engine optimization (SEO)
project, it is important to understand the process involved in
an effective SEO campaign. To that
end, I have highlighted the five-step process and described
the activities involved in each of these steps.
1.
Base Line Reporting:
The first step in any effective SEO
campaign is understanding what the current site's starting
position is within the search
engines. Doing so ensures that you know the specific
areas that need work and provides a baseline against which to
gauge the subsequent campaign's success. We would use a
program like Web Position to analyze
the site's starting position. In addition, access to site
traffic information is very important. We will analyze the
current site traffic information that might be available to
attempt to discover which search
engines and what keyword phrases are being used.
2.
Keyword Research:
We propose to meet with you and identify a group of 10-12
keyword phrases that will be used in this search
engine optimization. This step is critical and requires
a considerable amount of time to find a good set of phrases
that offer a balanced combination of two important factors:
high usage by searchers and relatively low competition within
the search engines.
3.
Page Optimization
and Content Development:
Page optimization and
content development are
critical to search engine
success. Content is king in search
engine optimization.
The search engines love
text, high volume, high-quality content related to your business
will serve you in a couple of important ways. First, a site
loaded with high-quality content of interest to site users
will give them a reason to stay and a reason to come back.
After all, the reason they came to your site was to find
information. Second, you will receive the added benefit of
serving up exactly what the search
engines want - content. Search
engines will have more information to store about your
business and services, that
information will translate directly into the ranking they give
your site for related keyword phrases.
4.
Submission: The
submission process involves manually submitting your site to a
few select web sites (Yahoo,
Google and MSN,
for example) and also placing a link to the site
on other sites that the search
engines like Google visit
regularly. When the search engine
visits these other sites, it would
grab your site link in the process.
Higher value is placed on that link than on a manual
submission done by the site owner.
5.
Follow Up Reporting
and Analysis: The same reporting done in the first step
is done again at 1 month, 3 months and 4 months intervals,
post-optimization. Rankings
and site traffic can then be compared to pre-optimization
levels, giving measurable results
to the SEO campaign. |
